Monday

STYLE SWIM

SoFI was front and center to watch vintage tattoo-style swimwear, beach towels, surf boards and boogie boards shimmy down the runway during Ed Hardy's 2010 Contemporary Swimwear Collection at Mercedes-Benz Fashion Week Swim at the Raleigh Hotel in Miami Beach

"This season was created to cater to different taste levels with a focus on edgy details such as pop colors, repetitive patters, distressed vintage washes, embroidery, foils and unique screen printing techniques," says Fawn Arthur, Creative Director of Sea & Sun, the premier manufacturer of Ed Hardy Swimwear. "To summarize our style, we are a Cali-inspired brand where Dogtown skater meets Mad Max meets urban-retro-chic.

The after-party at the Fountainebleau Hotel atop La Cote featured VIP Ed Hardy Vodka tables and tons of opportunities to network with Miami's fashion elite.

To view the entire collection, visit EdHardySwimwear.com.




Photos: Jose Amigo; JoseAmigo.com